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Alex's Favorites

  • Introducing our most technical swim trunk yet for those gym-to beach days (and maybe even some lounging in between). Packed with utility, it's got a breathable, compression liner for support during your most active moments and zippered accessory pockets to keep valuables close. The...
    Regular price £49.00
    Regular price £98.00 Sale price £49.00
  • The only tee shirt you need. Our Sunwashed Tees are crafted in 100% Regenerative Organic Cotton and finished with a lower-impact Ozone Wash, for a perfectly lived-in look and feel. Cut with a relaxed silhouette, this is the timeless wear-with-everything tee. Some call these...
    Regular price £34.00
    Regular price £68.00 Sale price £34.00
  • The Essential Short is made for chilling out and kicking back, but can still look as dressy as you need it to. The fabric is a cotton linen blend that’s based on our bestselling Stretch Terry 5-Pocket Pants — super soft, perfect stretch, and...
    Regular price £54.00
    Regular price £108.00 Sale price £54.00
  • The Essential Short is made for chilling out and kicking back, but can still look as dressy as you need it to. The fabric is a cotton linen blend that’s based on our bestselling Stretch Terry 5-Pocket Pants — super soft, perfect stretch, and...
    Regular price £54.00
    Regular price £108.00 Sale price £54.00
  • No summer rotation is complete without this versatile bestseller. Naturally cooling, lightweight, and washed for incredible softness, the Short-Sleeve Palma Linen Shirt is the season’s stylish answer for every “what do I wear?” occasion.Fit: Relaxed Fit, Length 29 3/4"Detail: Button front. Patch pocket at...
    Regular price £84.00
    Regular price £168.00 Sale price £84.00
  • Designed as an easy to wear, transitional sweater., this will be your go-to year-round crew. Our cotton yarn is super soft but not overly warm and knit in an airy, waffle stitch giving the sweater dimension and texture. It's then garment-dyed and washed for...
    Regular price £99.00
    Regular price £198.00 Sale price £99.00
  • You’ve been asking for denim done our way and we’re stoked to bring it to you with the same high-quality, authentic style and legendary comfort we’re known for. We spent years developing the perfect denim fabric—organic cotton woven with a textured slub yarn that...
    Regular price £99.00
    Regular price £198.00 Sale price £99.00
  • You know them, you love them, our All Day™ Shorts look perfectly tailored with a flat front style and have the water-repellant technical performance of swimwear for increased movement and breathability. Finished with an inner drawstring, mesh-lined pockets, and a zipper fly, these shorts...
    Regular price £54.00
    Regular price £108.00 Sale price £54.00
  • It's all in the name. Our #1 bestselling shirt is the season's best layering piece and the closest-to-perfect-thing we've ever made. The unique fabric is crafted from an incredibly soft knit with four-way stretch, then brushed for a super cozy, sweater-like texture. It's the...
    Regular price £89.00
    Regular price £178.00 Sale price £89.00
  • Think of a classic chambray shirt, but super light and super soft. We updated ours in a Tencel and linen blend for the softest hand-feel and improved breathability. With classic styling, this shirt can go anywhere and do anything—on it's own or underneath a...
    Regular price £84.00
    Regular price £168.00 Sale price £84.00
  • Designed as an easy to wear, transitional sweater., this will be your go-to year-round crew. Our cotton yarn is super soft but not overly warm and knit in an airy, waffle stitch giving the sweater dimension and texture. It's then garment-dyed and washed for...
    Regular price £99.00
    Regular price £198.00 Sale price £99.00
  • Easy-going vibes, rugged appeal. Effortlessly broken-in, these pants feel like old favorites from the very first wear with a stretch twill fabric and garment-dyed finish. We added an elastic back waistband for all-day ease and a drawcord to ensure the perfect fit.Fit: Relaxed Fit,...
    Regular price £84.00
    Regular price £168.00 Sale price £84.00

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